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15 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 200% In 2019-20

15 Best Hidden Facebook Marketing Tools

Facebook commitment is less demanding and more important than you at any point envisioned.
I discovered this out the foremost tough method potential.

At one reason, I used to be disbursal a huge number of bucks a month on Facebook Ads.
Certainly, I was getting some enormous triumphs. Be that as it may, I was likewise squandering a huge amount of cash.

Tool #1: Facebook Messenger Marketing

Okay, I’m starting out with a big, broad one.
It’s hiding in plain sight: Facebook Messenger marketing.

For some reason, not very many marketers are taking advantage of Messenger marketing, even though it’s the hottest opportunity in digital marketing today.

What does this mean for you?
It means you’ll gain 1st mover’s advantage.

Using Facebook traveler for promoting is as straightforward because it sounds… you send messages to customers on Facebook traveler.

What makes this channel totally different from alternative promoting ways like email promoting is that the results.

Facebook traveler messages have Associate in Nursing open rate of 50-80%.

Facebook traveler messages have a clickthrough rate of two hundredth, especially when using chat blasting.

Facebook traveler messages have a conversion rate of 3-5x over Facebook desktop ads.

Facebook traveler promoting prices 30-50x but Facebook ad campaigns (when exploitation Facebook Send To Messanger Ads)

Where else are you able to get engagement results like that?

I don’t know of any, and I’ve done quite a bit of online marketing.
The best way to get started with Facebook Messenger marketing is with MobileMonkey.
MobileMonkey is a powerful chatbot builder that I use personally. Chatbots are essential for scoring sky-high open rates, CTRs, and conversion rates.
And best of all, it’s free.

Tool #2: Comment Guard (Personal Reply To A Message)

A comment guard may be a Facebook messenger selling feature that enables you to feature new contacts to your contact list once they discuss your Facebook post.

It’s like a magic elixir for engagement.
It works like this.
You post something on Facebook as usual.
People comment on your post.
Anyone WHO comments on the post gets your automatic non-public reply in messenger.

When they have interaction with this reply, they’re additional to your Facebook traveler contact list.

The mobile screenshot below displays exactly what happens.

Someone comments on the post, and that they instantly receive a messenger message.
Imagine this.
You post one thing on your Facebook page that has high engagement potential… a culture, a quiz, a contest, a question, whatever.
All the comments that you simply} rack up aren’t just comments any longer, they’re heat leads.
You’ll need to use MobileMonkey in order to pull this off, but it’s really easy.
Just click the “FB comment guard” button using the MobileMonkey app.
Create an autoresponder message.
Point them to your Messenger chat landing page.
Add the comment guard to your designated Facebook post.

Tool #3: Click On To Messenger Ads

A Click-to-Messenger Ad may be a traditional Facebook ad with a twist.
Instead of sending individuals to a landing page, you send them to a Facebook messenger bot sequence.

Once the person starts that Facebook messenger sequence, they’re a lead.
And that’s once a chatbot takes over to bring them down the conversion funnel.

For example, you could have your chatbot ask users questions, and send them offers that they’re interested in.
It is exhausting to manually reply to thousands of message inquiries.
Instead, you’ll direct those chat sessions derived from your messenger Ads on to a MobileMonkey chatbot, which might raise qualifying queries and interact users at scale.

Check out this article, for step by step directions on leverage this ad unit

Tool #4: Chat Blaster

Chat blasting may be a powerful technique for obtaining your message before of your entire Facebook messenger list in minutes.

I’ve managed chat blasting campaigns that scored a ninety six.9% open rates in exactly sixty minutes.

With MobileMonkey you can schedule chat blasts, bulk send, develop interactive Messenger sequences, create special offers, and anything else that helps your marketing.
To start, simply click “Chat Blaster” within the app.

One of the items that i prefer regarding the Chat blaster is that the ability to section audiences.
Many of the campaigns that I manage involve thousands of contacts, thus i would like to slender down my contacts to simply the correct targets.

Creating segments is simple using MobileMonkey, which allows you to “Create Audience” with a click.

our audience will perform self-segmentation once the chat blast sends.

Tool #5: Messenger Scan Codes

Remember QR codes?
They didn’t very catch on it huge, however the thought is gaining new ground with Facebook messenger codes.

Anyone who’s on Facebook messenger includes a distinctive code.

In messenger, faucet on your profile image within the higher right.

Then tap your profile picture again
The image that appears is your Messenger code.
From this screen, you’ll additionally scan a code.

Your Facebook page’s distinctive scan code is a superb thanks to add individuals to your messenger contact list.
A person merely scans your code and they’re a part of your list.

I will see applications for this at conferences, on bulletin board ads, merchandise, or perhaps business cards.

Tool #6.  Warm Engaged Invites

One plan of action that I’ve wont to build my Facebook audience is by in person attractive people that have engaged with my facebook page, to become a page fan.

From your business Facebook page (desktop), realize a post that has engagement.

Using this tool, you read the people that engaged together with your post and might invite individuals to love the page.

The reason why this is often valuable is that you’re able to target engaged fans.
If you have got a great deal of Facebook fans, however not a great deal of engagement, Facebook’s algorithmic program can penalise you.

Instead, establish those who are going to be engaged and manually invite them.

Tool #7: Send Private Invites in Messenger

A similar hack is attractive your friends to love your business page, and conjointly causation the invite in courier.

This is the tactic that i like to recommend since you’ll be able to conjointly alter the message and provides them 2 touches rather than only 1.

Click on the … button on your Facebook page, then click “Invite Friends.”

Here, you’ll invite friends and build a personalized message.
Be sure to examine the box at the lowest to send the invite victimization messenger.

Tool #8: Welcome People to Your Facebook Group by Email

You can invite individuals to affix your Facebook cluster by causation them AN email.

Obviously, you’ll would like AN email list to try and do this.

Here’s how.

From your Facebook group page, click “members” on the left aspect.

From the successive page, you’ll add email addresses and private notes to invitees. Currently, the one method I do know the way to do that is manual. If you have got an oversized email list, it may take a while. :/

Tool #9: Competitor Ad Espionage

I’m a huge fan of ethical espionage.
In the world of SEO, it’s not that tough.

Just introduce a URL to one thing like RankSignals.

Boom, instantly you have intel. And some of it is really helpful.
But with such a lot of brands currently disbursal millions on Facebook ads, how does one get a handle on it quite information?

You will not be ready to get your competitor’s targeting data and ad pay however you’ll decide wherever, how often, and what the competition is advertising.

Let’s say I’m the competition and you would like to spy on ME.
First, notice my Facebook page and faucet the “i” button on the correct facet.

On this page, you’ll decide if the page has ever modified names, once it absolutely was created, and wherever the page managers square measure settled.
This can be handy intel.
Tap on “Active Ads.”
If the page is running ads, you’ll be ready to see them here.

Tool #10:  Page Competition Gauge

I like to own a solid understanding of WHO my competition is and what they’re up to.

But how do i do know WHO my competition is?
Thankfully, Facebook’s rule has patterned it out on behalf of me.

To use this feature, move to your Facebook Page Insights.
From Insights, scroll down till you see “Pages to look at.”

By default, Facebook shows you 5 potential competitors, but you’ll read additional by clicking “See a lot of advised Pages.”

When you add a competition to your watched pages, you’ll be ready to carry on with their activity, growth rates, total likes, and also the frequency of their posts.

This info can assist you understand how you’re doing and what you would possibly have to be compelled to modification.

Tool #11: Find Where You’re Gaining Followers

It is necessary for you to work out where you’re obtaining your followers therefore you’ll skills to induce a lot of.

One useful thanks to get this data is once more through Page Insights.
Tap “Followers” and scroll down till you see “Where Your Page Follows Happened.”

Facebook shows you follow quantities in step with 5 locations:

  1. On Your Page
  2. Search
  3. Uncategorized Desktop
  4. Your Posts
  5. Others

If a specific supply shows massive follow rates, attempt to reverse engineer what happened, then do it once more.

Tool #12: Identify Audience Signals on Page Insights

One way that i take advantage of metrics to leverage my promoting efforts is to look at my Facebook page insights, significantly the demographic info.

When viewing this info, I’m searching for sturdy positives — indications that my audience favors a selected demographic.

For example, this page demonstrates a powerful positive for men and ladies between the ages of 25-44.

If you’re twenty one, there’s only a little probability you’re going to have an interest in my page.
By distinction, if you’re a 30-year previous male, there’s a so much stronger chance that you just can have AN interest during this page.

This info helps me skills, where, and upon whom to focus my promoting and advertising efforts.

Tool #13: Pull Email Addresses

I love this hack.
You know how hard it’s to induce people’s email address recently, right?
No matter how appealing your content upgrade, requesting someone’s email address is equal to requesting their Social Security range.

With Facebook messenger promoting, that’s now not the case.

You can produce a Facebook messenger chatbot that asks for AN individual’s email address.
Then, all they are doing is click a button to pre-fill their address.

Facebook does all the work for you.
Here’s what the bot looks like in MobileMonkey.
As long as you set the input type as email, Facebook can recognize to drag the user’s email address specifically as they’ve entered it once making a Facebook account.
No typos, nothing.
This is another case of using 2 completely different channels to induce data and interact with your users.
When you use a chatbot, it makes the method automatic and simple.

Tool #14: Pull Phone Numbers

If there’s one factor tougher to induce from a client than their email address, it’s their telephone number.

Again, powered by chatbots, it’s a cinch. Using input type “phone” in MobileMonkey means that you’re guaranteed to get the user’s primary phone number as they provided when and if they stored their phone number in Facebook.
It’s intelligible that individuals are hesitant to enter their telephone number on AN strange platform — a contact type on your web site, as an example.

It’s quite completely different level of comfort after they ar asked for a sign during a acquainted messaging app, and Facebook mechanically adds the quantity.

Literally, all that your contact has got to do is faucet their sign.

Tool #15: Website Chat Widget

This one looks obvious, but once more it’s stunning how few websites are swing the ability of an internet site chat widget to work.

Check this out. If you go to MobileMonkey’s website, there is a chat widget on nearly every page.
If you’ve logged into Facebook Messenger on that browser, all you have to do is click and you’re introduced to a Messenger sequence with MobileMonkey.
This sequence supercharged by a chatbot brings you additional down the funnel.

One of the distinctive and powerful options of this funnel is that it’s self-guided.
You feel as if you’re au fait — creating decisions and choosing choices.

Regardless of your decisions, however, you’re creating deeper connections with the merchandise and therefore the promoting funnel.

Tool #16: Track Specific Facebook Conversions

The good factor regarding Facebook Ads Manager is that you just have access to a large amount of knowledge.

The dangerous factor regarding Facebook Ads Manager is that you just even have access to a large amount of knowledge.

Take conversions, for example.
If you’re tracking them, good for you. But which conversions are you tracking? Here are the options:
I decision this one “hidden” as a result of true conversions area unit basically in Ad Manager beneath tons of different noise.

You have to slim down your conversion chase to only the conversions that you just got to understand.

For one amongst my businesses, I solely specialise in 5 sorts of conversions.

Everything else is useless.
I’ve written concerning this before… after you get clarity on what to trace, you’ll do tons higher at creating real progress together with your Facebook advertising.

Tool #17: Messenger Drip Campaigns

If you’ve been in web promoting for any quantity of your time, you recognize how potent an honest drip campaign is.

Imagine increasing this potency by 10x.
That’s specifically what a Facebook messenger drip campaign will do.
Again, the power is in the chatbot builder.
MobileMonkey’s drip campaign feature just takes a click to get started.
Unlike AN email drip campaign which might take days or weeks to complete, a Facebook messenger drip campaign are often completed in a very matter of minutes or hours.

Plus, once you use a chatbot, the entire sequence can be interactive.
You can produce decisions and interact the user on a so much deeper level.

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