With the New Year now underway, we’d like to offer some best practices and advice we hope will lead publishers to more success within Google News in 2019.
Headlines and dates
- Present clear headlines: Google News takes a gander at an assortment of signs to decide the feature of an article, including inside your HTML title tag and for the most conspicuous content on the page. Review our headline tips.
- Provide accurate times and dates: Google News endeavors to decide the time and date to show for an article in an assortment of ways. You can help guarantee we hit the nail on the head by utilizing the accompanying techniques:
- Show one clear date and time: As per our date guidelines, demonstrate a reasonable, noticeable date and time between the feature and the article content. Keep different dates from showing up on the page at whatever point conceivable, for example, for related stories.
- Use structured data: Use
dateModifiedschema and use the correct time zone designator for AMP or non-AMP pages.
- Avoid artificially freshening stories: In the event that an article has been significantly transformed, it can bode well to give it a new date and time. Be that as it may, don’t falsely renew a story without including critical data or some other convincing purpose behind the refreshing. Additionally, don’t make a somewhat refreshed story from one recently distributed, at that point erase the old story and divert to the upgraded one. That’s against our article
Google News looks to compensate free, unique journalistic substance by offering credit to the beginning distributer, as the two clients and distributers would lean toward. This implies we do whatever it takes not to permit copy content—which incorporates scratched, reworked, or republished material—to perform superior to the first substance. In accordance with this, these are rules distributers ought to pursue:
- Block scraped content: Scrapingcommonly refers to taking material from another site, often on an automated basis. Sites that scrape content must block scraped content from Google News.
- Block rewritten content: Rewriting refers to taking material from another site, then rewriting that material so that it is not identical. Sites that rewrite content in a way that provides no substantial or clear added value must block that rewritten content from Google News. This includes, but is not limited to, rewrites that make only very slight changes or those that make many word replacements but still keep the original article’s overall meaning.
- Block or consider canonical for republished content: Republishingrefers to when a publisher has permission from another publisher or author to republish an original work, such as material from wire services or in partnership with other publications.
Publishers that allow others to republish content can help ensure that their original versions perform better in Google News by asking those republishing to block or make use of canonical.
Google News also encourages those that republish material to consider proactively blocking such content or making use of the canonical, so that we can better identify the original content and credit it appropriately.
- Avoid duplicate content: If you operate a network of news sites that share content, the advice above about republishing is applicable to your network. Select what you consider to be the original article and consider blocking duplicates or making use of the canonical to point to the original.
- Be transparent: Visitors to your site want to trust and understand who publishes it and information about those who have written articles. That’s why our content guidelines stress that content should have posts with clear bylines, information about authors, and contact information for the publication.
- Don’t be deceptive: Our content policies do not allow sites or accounts that impersonate any person or organization, or that misrepresent or conceal their ownership or primary purpose. We do not allow sites or accounts that engage in coordinated activity to mislead users. This includes, but isn’t limited to, sites or accounts that misrepresent or conceal their country of origin or that direct content at users in another country under false premises.
- Avoid taking part in link schemes: Don’t participate in link schemes, which can include large-scale article marketing programs or selling links that pass PageRank. Review our page on link schemes for more information.
- Use structured for rich presentation: Both those using AMP and non-AMP pages can make use of structured data to optimize your content for rich results or carousel-like presentations.
- Protect your users and their data: Consider securing every page of your website with HTTPS to protect the integrity and confidentiality of the data users exchange on your site. You can find more useful tips in our best practices on how to implement HTTPS.